Design-Driven Business Transformation
In the realm of global energy management, World Fuel Services is a massive player. With over $50B in revenue, this corporation headquartered in Miami, FL, partnered with our team at Infinite for over five years. Even though we were only a handful of designers, we became an integral partner in the strategic brand and design transformation for WFS, providing the agility of an external team with the insight of an internal one.
At the core of our collaboration was the creation of a cohesive corporate design identity around their existing logo. Understanding the company’s strategic mission, we crafted everything from brand colors to digital logos to worker uniforms, and from video productions to customized interior elements like elevators and staircases.
Our holistic approach extended to all sub-brands, ensuring a seamless, modern brand identity across the board.
A few years into our collaboration, we supported World Fuel Services through a renaming initiative, providing extensive options and leading numerous creative meetings that led to a more confident expansion of their brand.
The partnership went beyond aesthetics, encompassing employee engagement campaigns, wellness initiatives, cyber security awareness drives, and company swag.
Additionally, annual reports, corporate brochures, and strategic marketing designs further solidified the company's mission and identity.
From the architectural design of the office layout to the messages adorning the walls, every aspect reflected the brand's essence. Seeking to improve both recruitment and retention, the design ethos promoted work-life balance, wellness spaces, and even provided organic produce, fostering a culture of sustainability and innovation.
By fostering a unified brand identity, the partnership enhanced retention rates, facilitated better recruitment outcomes, and fortified the company's marketing strategy. Moreover, the emphasis on employee engagement and wellness initiatives nurtured a conducive work environment, further bolstering the organization's appeal to both existing and potential talent.
The collaboration between Infinite World Studios and World Fuel Services exemplifies the transformative power of strategic design. By aligning creative solutions with business objectives, the partnership drove significant advancements in brand identity, market presence, and employee satisfaction. Our shared successes underscore the immense value of collaborative partnerships in driving positive change within the global business landscape.
